Everything. That’s about as all-inclusive as it gets.
I say this because chemistry teaches so… The periodic table of elements recognizes every substance known to and made by man. These substances in their purest forms can react or combine and form new substances. All in this world has a chemical formula aka recipe; water, salt, the air we breathe, the vinegar I clean with, the foods we eat, trillions of cells inside our bodies also made of chemicals and endlessly enduring chemical reactions.
But — don’t we want to stay away from chemicals?
“Chemophobia” is a new word that’s been circulating; fearful, phobic of chemicals, simply put. But of course, it’s more complex. As a business, one of our main offerings is help — in this context, to navigate this manufactured world. As consumers, when it comes to health and beauty, we need to learn what is in the mix of things we absorb. If that sounds slightly creepy, it is! Even more after you learn chemical nomenclature.
In language, words can have more than one meaning. On labels, ingredients have more than one name, a disguise! This is no coincidence. Take sugar for example, or the infamous MSG. Each has more than a few dozen names. If you’re not as well versed, it gets tricky. Ever tried reading and defining each term on your products? This can be difficult without a dictionary. Also, if you did not know, ingredients are ordered according to their concentrations. More of it mixed into the product will move it higher up on the list. I personally do not care for the FDA or their not-so-strict regulations. This founded our zero-tolerance policy for suspicious, synthetic, artificial, and carcinogenic ingredients, or shall I say chemicals. Those two terms are interchangeable.
Everything has ingredients // Everything has chemicals.
When I hear people say I don’t use anything with chemicals it always makes me smirk because I am thinking of it in such a literal sense – everything is chemical. We all need to become ingredient analysts to a certain degree. The objective is to just learn what chemicals we need to avoid, because that list is getting longer everday.
Our promise here is simple. You’ll never find a product that hasn’t already been carefully screened for purity and safety. The only chemicals in our facility are those which the body recognizes as healing and useable elements for optimizing the best version of you.
Educations is a large part of what we do. Feel free to ask us anything!